Reading Virtual Window

After a few attempts to read this book, here are the questions I comes up with

"This book refers to lots of the works from famous artists or philosophers in western history. To understand this book is a big challenge to me. What are the target readers in your mind when you wrote this? (Philosopher, artist or designers?)

Assume we have a dummy person who does not know much about the western civilization, how can you help him to apply your theory to his daily work/life?"

The web site of virtual window is more intuitive and cool

http://www.vectorsjournal.org/issues/04_issue/virtualwindow/